Pricing Launch Checklist
A practical checklist for rolling out pricing changes safely.
Pre-Launch (1-2 weeks before)
[ ] Confirm base rates for members and visitors
[ ] Define your goal (fill quiet times, grow revenue, or smooth demand)
[ ] Choose 2-3 rules or templates to start with
[ ] Set conservative auto-yield bounds (0.95–1.10)
[ ] Preview the rules for weekday and weekend slots
[ ] Communicate changes to staff and pro shop
Launch Week
[ ] Enable the new rules
[ ] Keep auto-yield bounds conservative
[ ] Monitor booking volume daily
[ ] Track utilization and revenue per slot
[ ] Adjust only one thing at a time
Weeks 2-4
[ ] Compare performance vs baseline weeks
[ ] Expand bounds gradually if results are stable
[ ] Add one additional rule if needed
[ ] Remove or lower impact rules that underperform
Ongoing Monthly Review
[ ] Review top-performing rules
[ ] Retire rules that no longer fit the season
[ ] Recheck priority order for overlaps
[ ] Refresh weather and event rules before peak periods
Quick Rollback Plan
1) Disable Auto-Yield (Settings > Dynamic Pricing)
2) Disable specific rules (Pricing > Rate Rules > Active = false)
3) Remove experiment variants (Pricing > Experiments > Pause)
Example: A Safe First Rollout
Week 1:
- Enable auto-yield 0.95–1.10
- Add Twilight Discount (-15% after 16:00)
Week 2:
- Add Weekend Premium (+15% 06:00–10:00)
Week 3:
- If stable, widen max to 1.12